When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform every single month. And then comes an inevitable argument: “I don’t think my product or service is a good fit for YouTube.” Yet, creating and marketing videos […]

PPC campaign managers have had tight control over their account management, data insights, and optimization tactics for almost two decades. But everything is changing. Query data is already scarce, keyword match types are blending into an amalgam of broad match, and signal loss continues to impact performance data and audience management. With campaign types such […]

In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives. Join ActionIQ and Hearst’s VP of acquisition and conversion as they discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber […]

Retail businesses can now add in-store products to their Google Business Profile listings. How it works. When customers search for a Business Profile they can find a products carousel (on the Maps mobile app), or a carousel and “Products” tab if they’re using Google Search. With the “Products” tab, customers can:  Click a featured product card to […]

Instagram announced two new features to help users control what they see in their feeds. Mark as Not Interested. The first feature is the ability to mark multiple posts in the Explore section as Not Interested. Those posts will be hidden and users won’t see similar posts in the future. Keywords, phrases, and emojis. The […]