Which Email Deliverability Solution is Right For Your Business?

Choosing an email deliverability solution can be a daunting task. Many companies struggle to understand how to increase their deliverability rates, but there are a few key components you should be looking for. There are several different methods to measure deliverability. Testing email deliverability is an indispensable element of any email campaign. In this article, we will discuss GlockApps, Yesmail Deliverability Intelligence, and ActiveCampaign. Which is the best one? Let’s get started. But how do you know which email deliverability software is better for your business?

GlockApps

For email marketers who are concerned about their emails’ inbox delivery rates, GlockApps is a great solution. This spam checker runs emails through spam filters and returns itemized feedback pointing to a specific content problem. Using this solution can help you resolve issues before they become big problems. GlockApps DMARC analytics feature helps reduce bounce rates and capture phishing emails. It also provides a variety of reports to help you track and understand the causes of potential deliverability issues.

With GlockApps, the software maintains two types of email addresses:

1.  The first category is ‘interactive’ and “non-interactive. GlockApps’ seed list has more than seventy email addresses. 
2. The second category contains ‘spam trap hits’, which indicate no user engagement and affect your deliverability. These metrics can be quite misleading, so it’s important to know how to use them to your advantage.

When evaluating your sender’s reputation, you should check the reputation of your IP address. Emails with complaints may be listed on spam blacklists, and you may not even realize it. GlockApps’ IP blacklist checker will check your IP against dozens of blacklists, alerting you to potential blacklist issues. Furthermore, you can also use its rDNS and HELO to IP functionality to run an email spam check. Once you know what your IP is, you can fix the problem and send your emails.

While email deliverability fluctuates, a high bounce rate indicates that your mailing list has problems. It lowers your reputation and lowers your clients’ engagement level. Bounce tracking can help you prevent these problems, giving you valuable feedback on your deliverability performance. With GlockApps, your bounce rates will be analyzed in minutes. You’ll also get detailed information on the reasons why your email deliverability was compromised.

The free version of GlockApps offers:

•  3 GlockApps tests, 
• 10,000 DMARC messages, 
• 10 uptime monitors, 
• 10 reputation monitors, 
• inbox insights. 

You can also purchase the basic version of the service for $79/mo, which includes one user. The business version has 40 uptime monitors and up to five users, while the custom version has unlimited email senders and DMARC messages.

Yesmail Deliverability Intelligence

When it comes to delivering email campaigns to subscribers, there are several critical factors that marketers need to consider. One of the most critical factors is ensuring the integrity of recipient lists. Companies should not underestimate utilizing an email checker along with other email deliverability software. Clean databases are the foundation of a successful campaign, and Yesmail can help. Not only does Yesmail provide deliverability intelligence, but it also offers creative rendering to determine how your emails will look on different devices and platforms. By leveraging its data and tools, marketers can make their campaigns as effective as possible.

Yesmail Deliverability Intelligence includes a deliverability strategy component and an email deliverability expert who guides marketers through the complex terrain of deliverability. This expert translates deliverability metrics into actionable strategies for successful campaigns and ensures that the program runs smoothly. The deliverability expert tracks deliverability metrics for every mailing to determine which tactics will help you stay out of the deliverability doghouse. Yesmail Deliverability Intelligence also includes comprehensive reporting on email campaign placement within recipient inboxes, including bounce rates, abuse complaints, and sending reputation. The Yesmail deliverability expert will analyze a sender’s database and recommend strategies to avoid the “deliverability dog house.” In addition, Yesmail’s global ISP coverage ensures that the solution covers all major ISPs, including mobile, desktop, and tablet devices.

Client services are vital to the success of an email marketing program. Yesmail’s Account Management team brings experience and expertise in program management and marketing to its clients. They serve as a trusted partner and seamless extension of marketing teams. Yesmail is committed to delivering emails in the highest possible deliverability rate, while at the same time proactively addressing deliverability challenges. You’ll be amazed by the results. And you’ll feel secure in the confidence of your campaigns.

Yesmail Deliverability Intelligence allows marketers to harness their subscribers’ social networks to enhance the reach of their campaigns. Consumers can share email campaigns on social networks, reaching audiences they previously hadn’t reached. Through Trigger Intelligence, brands can execute campaigns triggered by real-time events. As a result, their messages are received by their intended recipients and boosted. Moreover, Yesmail’s Deliverability Intelligence solution helps marketers develop contextual interactions to drive revenue.

Active Campaign

If you’re looking for an email deliverability solution, you’ve probably heard about ActiveCampaign. Despite its name, this email marketing platform is more than just an email address manager. It also allows you to track lead activity, predict revenue streams, and align the stages of the sales funnel with the marketing plan. With ActiveCampaign, you can set unlimited deal pipelines and assign deals according to value, geographic location, and win probability.

ActiveCampaign’s email deliverability solution allows you to monitor DNS records for email authentication. This way, your emails will be sent only to people who want to hear from you. ActiveCampaign also lets you set up a custom domain alias for your emails. A domain authority is an indication of the website’s ranking on search engines. ActiveCampaign’s deal pipeline mapping feature allows you to follow customer journeys and track which deals open and close.

Another useful feature of ActiveCampaign is its ability to preview and edit your emails before they go out to subscribers. This feature is especially helpful for corporate B2B services where an unprofessional email design can cost you a potential customer. You can also perform an email delivery test, split test your emails, test their performance, and refine your strategies by gathering detailed insights about their performance. ActiveCampaign’s 4.5 overall rating makes it a great option for serious businesses.

If you are a big fan of integrating various marketing automation tools with your website, ActiveCampaign offers a complete suite of email automation and goal tracking features. You can use these tools to enhance your marketing campaigns and free up your time for more important aspects of running your business. With ActiveCampaign, you can create beautiful, responsive emails and custom drip campaigns. In addition, you can set up automatic replies to emails, track page visits, and automate events that will lead to sales.

The email infrastructure on which you send emails plays a crucial role in delivering your emails. Mailbox providers and ISPs have sophisticated machine learning algorithms to monitor and adjust their delivery policies. ActiveCampaign has a robust infrastructure that can handle large volumes of email. Try out their 14-day free trial to see how it works for you. You’ll be glad you did! This email deliverability solution is worth the money and time.

Yes mail Deliverability Monitoring

With a comprehensive email deliverability monitoring system, Yesmail Interactive’s new in-house service, Yesmail Deliverability Monitoring, can help you get your messages in the inbox of your customers. The company claims that up to a quarter of emails never reach the inbox, costing marketers thousands or even millions of dollars every year. The new service includes inbox placement metrics, blacklist reports, creative rendering, and an updated deliverability strategy. Yesmail Deliverability Monitoring is priced far less than competitors.

The four packages available include expert consultant time, enabling you to get accurate results quickly. For a small business with limited resources, the Yesmail Professional package is ideal. Its user-friendly design makes it a great choice for those looking to operate their email marketing campaigns in a self-serve mode. If you need more advanced analytics for your campaign, you can upgrade to Yesmail Professional. With both Yesmail Professional and Yesmail Deliverability Monitoring, you’ll be able to make informed business decisions without any hassles.

Yesmail’s email marketing platform offers advanced reporting tools, enabling marketers to create smart campaigns and execute them simultaneously. Yesmail Forecasting helps marketers to project growth and email mobile readership and makes it easy to test changes to a plan. The platform can also be used to create personalized campaigns, and is complemented by a comprehensive web portal called Yesmail MyApps. If you’re looking to make smart marketing decisions, Yesmail Deliverability Monitoring will help you do so.