The 2023 Digital Marketing Salary Guide is here

Digital marketing talent—especially those specializing in SEO, content, email marketing, and PPC—remains in top demand. With 92% of hiring managers reporting difficulties finding skilled talent, it’s never been a better time to be a qualified job seeker.  If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital […]

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4 new useful LinkedIn Ads features

LinkedIn has rolled out 4 new features for marketers advertising through the B2B platform. It’s is great to see B2B getting some attention, given that Google’s Search On 22 inundated us with 9 new shopping updates. Let’s dive in. 1. Offline Conversions Offline Conversions allow you to connect the conversions you track in other tools […]

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30+ brands suspend their Twitter marketing campaigns after finding their ads next to child-pornography accounts

Some popular brands have paused their Twitter marketing campaigns after discovering that their ads had appeared alongside child pornography accounts. Affected brands. There were reportedly more than 30 brands that appeared on the profile pages of Twitter accounts peddling links to the exploitative material. Among those brands are a children’s hospital and PBS Kids. Other […]

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Why good technology can’t fix a bad process

Several SEO myths and misconceptions are killing enterprise ecommerce and enterprise retail businesses. This article will explore some of them to show how enterprise SEO is unique, and not quite the same as traditional search engine optimization. To be effective, enterprise ecommerce SEO should be strategy-oriented. And yet, that’s rare to find. Why?  What follows […]

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