None of us have likely become an SEO for the love of reporting, in fact, it’s among the least favorite activities for many SEOs based on a poll I did a while ago.   However, decision-makers care a lot about reporting as it’s how we communicate and they assess the SEO process investment and overall success. […]

SEO is a big thing. Yes, it is made up of a lot of small things. Some connected, some not. We’d all love to stay on track, on plan and have everything go smoothly. But the reality is that, at some point, something won’t perform as expected or a resource won’t come through. That’s why, […]

Social media benchmarking involves comparing your metrics and processes against the industry standards. Learn how you can get a clear idea of how you stack up against the competition. Hear from Rival IQ and NetBase Quid experts about the metrics and benchmarks you can use to measure your social media performance. Register today for “Benchmark […]

Google Search seems to be displaying more FAQ rich results in its search results over the past few days. Both RankRanger’s tracking tool and some SEOs are noticing this increase in the number of times a site is showing FAQ rich results. What are rich result FAQs. Web pages that have a list of frequently asked […]

Google is now rolling out a broad core update named the May 2022 core update, Danny Sullivan of Google announced. This is the first broad core update announced by the search company this year. The previous core update was the November 2021 core update, over 6-months ago. The announcement. Google said “today, we’re releasing our […]

Spotify and Meta have made substantial changes to their ad platforms as they brace for the 2022 U.S. midterm elections. These changes will likely impact political ad spending this election cycle. Spotify brings back political advertising. According to an email sent by Spotify to partners this week: Political ads will be eligible to run across […]

Today we live in a world that demands speed, reliability, and security. The reality is that 47% of consumers expect a webpage to load in two seconds or less before they bounce. Moreover, if you work with heavy-data applications that slow down your site, you are likely to suffer from: Random down-time on your website […]

There are differing opinions in the SEO industry about whether disavowing links is still a necessary part of SEO. Some say that Google simply doesn’t count toxic links. Others say that Google still uses the disavow as a means of “policing” spam links. Yet others claim that disavowing toxic links is essential for your site’s […]

Seven new updates – the most interesting being the ability to optimize for in-store sales – are coming to Performance Max (PMax) campaigns. Performance Max, Google’s newest campaign type, is a major focus of this year’s Google Marketing Live. Here’s a recap of all the announcements related to Performance Max from Google’s event, as well […]

Good content, above all, is all about the story. That’s according to new research from Google and Talk Shoppe, a research agency. Google wanted to find out how viewers determine the quality of content.  Why we care. While the findings of Google’s research are geared toward visual content (specifically: YouTube), the broad lessons can be […]