Courtesy of Walmart I don’t speak for my generation, so I’m reluctant to characterize any other generation. If I think of Gen Z, for example, I stick to: “They’re younger than me, dammit.” In any case, do different generations really have similar views about everything — other than that older generations got it all wrong? […]
Read MoreGoogle has added an enhanced measurement option for Form interactions. Now you can not only see when a form has been submitted, but you can also see when one has been started by a new user. Lead gen marketers rejoice! Get the daily newsletter search marketers rely on. Enable enhanced measurement. Enhanced measurement should be […]
Read MoreDigital marketing talent—especially those specializing in SEO, content, email marketing, and PPC—remains in top demand. With 92% of hiring managers reporting difficulties finding skilled talent, it’s never been a better time to be a qualified job seeker. If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital […]
Read MoreGoogle’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content best practices. These can range from core algorithmic changes and new features and products. For example, this can include SERP format changes and new ranking signals to avoid low-quality content to […]
Read MoreEarlier this year at SMX Advanced, I presented results from our Peak Ace test lab. These tests shed some light on several technical implementation points and how Googlebot would deal with them. One of my favorite tests examined Google’s indexing of iFramed URLs and their content. In my SMX Advanced presentation, I touched on various […]
Read MoreFood is an art form in San Sebastian, and nowhere is culinary craft displayed more creatively than with the region’s colorful pintxos. The word means ‘small snack,’ but there is nothing miniscule about the culture surrounding the Spanish gastronomic mainstay. In San Sebastian, the bite-sized morsels are so much more than tasty and nutritious goodness […]
Read MoreTwitter has just launched two new video products to help users watch and discover new content in the app. 1. Immersive viewing and easy discovery This new feature expands videos to full screen by simply clicking on the video in the Twitter app. When the video is in full-screen mode, users can scroll up to […]
Read MoreHas content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro and the micro levels so your organizations can rethink how you plan, create, manage and deliver remarkable customer experiences that scale. Register today for “Has […]
Read MoreLinkedIn has rolled out 4 new features for marketers advertising through the B2B platform. It’s is great to see B2B getting some attention, given that Google’s Search On 22 inundated us with 9 new shopping updates. Let’s dive in. 1. Offline Conversions Offline Conversions allow you to connect the conversions you track in other tools […]
Read MoreSome popular brands have paused their Twitter marketing campaigns after discovering that their ads had appeared alongside child pornography accounts. Affected brands. There were reportedly more than 30 brands that appeared on the profile pages of Twitter accounts peddling links to the exploitative material. Among those brands are a children’s hospital and PBS Kids. Other […]
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