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The 22nd edition of Myntra‘s End of Reason Sale (EORS) reported a 2 times surge in orders over normal days while registering a 1.3 X growth in new customers over the last edition of EORS. Myntra’s End of Reason Sale reports growth in customers, orders – Myntra Shoppers from Tier 2 and beyond played a […]
Read MoreFlipkart’s fashion and lifestyle e-commerce platform Myntra has initiated a large-scale hiring drive ahead of its 22nd edition of the End of Reason Sale. The company has created over 20,000 temporary employment opportunities through its partners to manage the anticipated increase in demand during the event. Myntra has launched its EORS event – Myntra- Facebook […]
Read MoreBeauty brand Simply Nam has secured a strategic funding from the Bhaane Group to fuel its growth in the country cosmetics market. Beauty brand Simply Nam raises funding from Bhaane Group – Simply Nam The company will utilise the funds to broaden its product portfolio, scale operations, and strengthen its omnichannel presence throughout India. With […]
Read MoreBy Reuters Published May 19, 2025 Small Indian grocery shops and major online fashion retailers are boycotting Turkish products ranging from chocolates, coffee, jams and cosmetics to clothing amid growing anger at Turkey’s support for Pakistan in a confrontation with India. Reuters Turkish President Tayyip Erdogan expressed public solidarity with Pakistan, another majority-Muslim country, after […]
Read MoreRelaxo Footwears has strengthened its online footprint by partnering with quick commerce platforms Blinkit, Zepto, and Swiggy Instamart to increase product accessibility across India. Relaxo Footwears partners with quick commerce platforms to expand presence – Relaxo Footwear With these partnership, Relaxo’s footwear brands like Flite slippers, Bahamas flip-flops, and Sparx shoes will be available for […]
Read MoreWomenswear brand Ammarzo has expanded its product offering and entered the premium sleepwear segment. The brand has launched its maiden line of sleep and lounge-wear, crafted entirely from natural fibres, exclusively on its direct to customer e-commerce store and on Myntra. A look from Ammarzo’s new sleepwear line – Ammarzo “During my travels, I wore […]
Read MoreZouk, a vegan lifestyle and accessories brand has launched its new campaign titled ‘A bagful of you’ featuring actor Kriti Sanon. Zouk launches campaign with Kriti Sanon – Zouk The campaign will be rolled out across multiple channels like television and social media during the ongoing Indian Premier League (IPL) 2025. With this campaign, the […]
Read MoreReliance Retail is focusing on increasing its market share of India’s swift growing quick commerce sector and its business Ajio has launched fast delivery services across 26 Indian cities. Ajio retails a wide array of ethnic and western wear – AjioLife Women- Facebook Fashion and lifestyle e-commerce platform Ajio’s quick commerce services are now available […]
Read MoreFlipkart’s fashion arm Myntra has seen strong sales growth in holiday related product categories, driven by consumers in non-metro locations. The e-commerce platform has also seen demand fuelled by its quick commerce offering M-Now. Non-metro holiday demand is fuelling category growth at Myntra – Myntra- Facebook “The current travel and vacation season is driving strong, […]
Read MoreHindustan Unilever Limited (HUL) launched its premium beauty brand Nexxus New York in the Indian market with an exclusive event in Mumbai. Nexxus New York enters Indian market with Sobhita Dhulipala as brand ambassador – Nexxus New York During the event, Nexxus unveiled its Promend range with actor Sobhita Dhulipala, who was named its brand […]
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