ColorPlus opens new store in Mumbai’s Oberoi Mall

Menswear brand ColorPlus has opened an exclusive brand outlet in Mumbai. Located inside the metro’s Oberoi Mall, the store retails a wide range of western style formal and semi-formal apparel. 

“Own your style with ColorPlus, now open at Oberoi Mall,” announced the shopping centre on Facebook. “From sports to formal wear, explore the coolest trends in men’s fashion. Visit today!”
 
The store’s open façade is flanked on the left by a large digital screen to showcase ColorPlus’ latest designs in action. Inside the store, blazers hang amongst dress shirts and formal trousers while polo shirts, t-shirts, and chinos provide more laid-back options. 

Mumbai’s Oberoi Mall is located at Dindoshi in Goregaon East and houses a range of Indian and international fashion and lifestyle stores including Lifestyle, Jaypore, Mokobara, Ethnix by Raymond, Crocs, Jockey, Fizzy Goblet, and Tanishq among others. 
 
ColorPlus was launched in 1993, according to its Linkedin page. The brand focuses on the ‘smart casuals’ segment of the market, which it credits itself for creating in India. The brand is based in Thane and is positioned in the mid segment of the market. 
 
ColorPlus is run by textile and apparel giant Raymond and retails on its ‘My Raymond’ e-commerce store. The brand also retails on a number of multi-brand online platforms including Myntra, Ajio, Tata Cliq among others.