Mashroo opens five new stores across Mumbai and Hyderabad amid growing demand for modern modest wear

Modern modest wear brand Mashroo has bolstered its brick-and-mortar retail presence with five new stores, four in Mumbai and one in Hyderabad, to bring its total store count to nine across India. The expansion is designed to reinforce the brand’s commitment to making premium modest fashion more accessible for both men and women.  

The new Mashroo stores are located at Mohammad Ali Road, Jogeshwari Vaishali Nagar (Mashroo Man), Jogeshwari Vaishali Nagar (Mashroo Woman), and Mira Road in Mumbai, along with a new outlet in Hyderabad’s Abids, the brand announced in a press release. These additions join Mashroo’s existing stores in Byculla and Jogeshwari SV Road in Mumbai, Commercial Street in Bengaluru, and Tolichowki in Hyderabad, strengthening its presence in key fashion hubs.

“Mashroo’s recent expansion demonstrates the rising need for modern, culturally inspired clothing, and we have long been at the forefront of reinventing modest fashion in India,” said Mashroo’s co-founder and chief of designs Junaid Khan in a press release. “We take pride in delivering a seamless blend of elegance and everyday wear by fusing tradition with contemporary aesthetics. With these new stores, we are thrilled to bring Mashroo’s craftsmanship to even more communities.”

Beyond India, Mashroo has a global presence in the US, Canada, the UK, Australia, and Zimbabwe, with distribution operations spanning over 30 countries. The brand’s expansion reflects the growing demand for modern modest wear, with its latest store openings aimed at catering to diverse communities while complementing its digital presence.