Sansaar by D’Decor debuts new textile lines with Ranveer Singh

D’Decor’s luxury home furnishings label Sansaar partnered with Bollywood celebrity Ranveer Singh to launch its first ever bedding line alongside expanded curtain and upholstery offerings at an event at Mumbai’s Jio World Convention Centre.

The immersive showcase was spread over 16,000 square feet and welcomed over 800 partners and industry stakeholders from across India, the business announced in a press release. The event focused on spatial storytelling and featured a swatch display wall, oversized chair installations, and a full-scale 3D mock-up of Sansaar’s franchisee store and shop in shop formats. A virtual reality walkthrough also enabled attendees to visualise layout options in real time.

At the core of the exhibition were 1,500 new Sansaar products spanning upholstery, curtains, and D’Decor Exports’ premium rugs and blinds. The new bedding line reinforced Sansaar’s strategy to offer holistic and sustainable home solutions tailored to evolving consumer preferences.

“Our first year has been both ambitious and rewarding,” said Sansaar’s co-founders Sanjana and Sarah Arora in a press release. “We are excited about what lies ahead as we continue to innovate, grow and deepen our commitment to sustainability.”

With over 450 retail touchpoints and 35% revenue growth in its first year, Sansaar plans to scale through standalone stores and strategic partnerships. The business is targeting Rs 500 crore in revenue within the coming three years.