Zouk launches campaign with Kriti Sanon

Zouk, a vegan lifestyle and accessories brand has launched its new campaign titled ‘A bagful of you’ featuring actor Kriti Sanon.

The campaign will be rolled out across multiple channels like television and social media during the ongoing Indian Premier League (IPL) 2025.

With this campaign, the brand aims to champion the modern Indian woman, her identity, her story, and her roots.

Commenting on the campaign, Disha Singh, founder of Zouk in a statement said, “At Zouk, we build cultural continuity into daily life. Our prints are proudly Indian, our materials consciously vegan, and our purpose deeply personal. This campaign is an extension of the message that fashion serves beyond looking good, it honours one’s connection to their identity and culture.”

Kriti Sanon added, “What spoke to me most about ‘A Bagful of You’ is that instead of selling an image, it’s a reminder of who we already are. What I carry says everything about what I stand for. Whether it’s a mood, a memory, or a moment of pride, it’s all part of me.”

Founded in 2016, Zouk operates through its website, app, and leading marketplaces like Amazon, Flipkart, Myntra, Tata Cliq, and Nykaa, as well as quick-commerce platforms.