Neutrogena launches campaign with actor Shraddha Kapoor

Neutrogena, a Kenvue-owned beauty brand has launched a new digital campaign featuring Bollywood actor Shraddha Kapoor as the face of its Hydro Boost range.

In the campaign, the actor features in a rapid-fire video segment offering viewers a glimpse into her skincare secrets.

The digital campaign will run across major online platforms, including YouTube, Meta, and Instagram.

Commenting on the campaign, Shraddha Kapoor in a statement said, “In a world overflowing with skincare trends and complex routines, I believe in keeping it simple yet effective, trusting science, choosing dermatologist-backed solutions, and making informed choices. Neutrogena stands for all this and more, delivering high-efficacy skincare without compromise.”

Manoj Gadgil, vice president marketing at Kenvue added, “In our latest campaign for Neutrogena Hydro Boost, we bring alive weightless hydration and the role of electrolytes in providing healthy-looking skin enabling women to feel their best every day.”

Neutrogena retails its beauty products in the Indian market through retailers and online marketplaces.