Uniqlo launches its ‘Heart of lifewear’ initiative in India

Global apparel retailer Uniqlo has launched its ‘Heart of Lifewear’ initiative in India through which it donates new clothing to communities in need around the world.

As part of this initiative, Uniqlo will provide summer relief to underprivileged children in New Delhi by donating 10,000 light, breathable Airism t-shirts.

The brand has partnered with Khushii Foundation which will facilitate the donation drive in schools across in Delhi NCR throughout April and the first week of May.

Commenting on the initiative, Kenji Inoue, chief operating officer at Uniqlo India in a statement said, “Uniqlo has always believed in making a difference – not just through its clothing, but by giving back to society, and improving everyday lives in meaningful ways. Through our global initiative, we are providing clothing support to the children of Khushii Foundation, keeping them cool and comfortable through the scorching summer season.”

“This initiative is a small way of expressing our gratitude to Indian society while reaffirming our commitment to creating a positive impact. We hope this initiative brings the children some much-needed comfort and joy,” he added.

Launched in celebration of Uniqlo’s 40th anniversary, the initiative aims to improve lives through quality clothing.