Intellect Digital Technology for Commerce announces strategic partnership with Aditya Birla’s EMIL

Intellect Design Arena Limited’s procurement and retail technology business Intellect Digital Technology for Commerce has announced a strategic partnership with Aditya Birla‘s Essel Mining and Industries Limited to boost procurement.  Intellect Digital Technology for Commerce offers a range of procurement technology – Intellect Digital Technology for Commerce- Facebook “Empowering the future together with integrity, commitment, […]

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The Indian Garage Co partners with Warner Bros for new collection

The Indian Garage Co has collaborated with Warner Bros Discovery Global Consumer Products to launch a new apparel collection featuring superheroes and animated characters to connect with Gen Z consumers by mixing nostalgia with contemporary streetwear. The Indian Garage Co aims to harness pop culture to connect with Gen Z consumers – The Indian Garage […]

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Tasva expands retail footprint with store in Pune

Tasva, a fashion brand by Aditya Birla Fashion and Retail Limited and couturier Tarun Tahiliani has expanded its retail footprint with a store in Pune. Tasva expands retail footprint with store in Pune – Tasva Fashion- Facebook The store located at the MG Road area spanning 2,400 sq ft was inaugurated by Bollywood actor Vijay […]

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Birla Cellulose debuts ‘Livaeco’ textile at Jaipur Times Fashion Week

Aditya Birla Group business Birla Cellulose introduced its eco-enhanced textile ‘Livaeco’ at Jaipur Times Fashion Week with a dedicated showcase in collaboration with Indoera, Juniper, and Holly Hock. The collection highlighted the fusion of sustainability and contemporary design, reinforcing the brand’s commitment to responsible fashion. A snapshot from Birla Cellulose’s contribution to Jaipur Times Fashion […]

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Allen Solly launches ‘Bag your stars’ campaign

Allen Solly, a fashion brand from Aditya Birla Fashion and Retail Limited, has launched a campaign ‘Bag your stars’ for its handbag category. Allen Solly launches handbag campaign ‘Bag your stars’ – Allen Solly With this campaign, the brand will showcase its curated collection of handbags designed to match the traits of each sun sign. […]

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Tasva’s COO Dhruv Kaura leaves ABFRL

Men’s occasion wear brand Tasva’s chief operating officer Dhruv Kaura is leaving his role at the business. The executive has worked with Aditya Birla Fashion Retail Limited since 2022.  Tasva retails clothing, footwear, and accessories – Tasva Fashion- Facebook “The only constant in life is change,” wrote Kaura in a post on Linkedin. “Goodbyes are […]

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Aadyam Handwoven launches cafe in Hyderabad store

Aditya Birla’s handloom clothing and lifestyle brand Aadyam Handwoven has opened a café within its store in Hyderabad’s Banjara Hills. The café offers refreshments as shoppers browse the brand’s artisan goods.  Guests dining at Aadyam Handwoven’s store for a festive celebration – Aadyam Handwoven- Facebook “Introducing Aadyam Handwoven Cafe, at Banjara Hills, Hyderabad, where we […]

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Tasva opens exclusive brand outlet in Oberoi Mall

Men’s traditional occasion wear brand Tasva has opened an exclusive brand outlet in Mumbai’s Oberoi Mall. Located in Goregaon East, the store bolsters the brand’s brick-and-mortar presence in the metro.  Inside Tasva’s new Mumbai store – Oberoi Mall – Facebook “Transform your look with the latest trends in men’s ethnic fashion at Tasva Fashion, Oberoi Mall,” […]

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FNP appoints Paridhi Joshi as the assistant vice president retail

Gifting platform FNP (formerly Ferns N Petals) has strengthened its leadership team with the appointment of Paridhi Joshi as the assistant vice president of retail. FNP appoints Paridhi Joshi as the assistant vice president retail – FNP – Facebook She joins FNP from Mensa Brands where she served as a key player in new product […]

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