Tasva opens exclusive brand outlet in Oberoi Mall

Men’s traditional occasion wear brand Tasva has opened an exclusive brand outlet in Mumbai’s Oberoi Mall. Located in Goregaon East, the store bolsters the brand’s brick-and-mortar presence in the metro. 

“Transform your look with the latest trends in men’s ethnic fashion at Tasva Fashion, Oberoi Mall,” announced the mall on Facebook. “Elevate your wardrobe with the timeless collection, a fusion of cultural heritage and modern elegance. Visit today!”
 
The store retails clothing, accessories, and footwear for special occasions and weddings. Tasva caters to young Indians who are keen to celebrate their heritage in garments designed for modern life. 

Tasva joins a number of ethnic and traditional wear retailers in the mall including Ethnix by Raymond, Meena Bazaar, Jaypore, and Fizzy Goblet as well as western wear brands such as Blackberry’s, Crocs, and Jockey among others. Oberoi Mall is located off the Western Express Highway and the building has a LEED certification for its environmentally friendly design, according to its website. 
 
Tasva has opened a number of brick-and-mortar stores recently and counts over 62 outlets across India. The brand crossed the 60 store mark in October 2023 with its launch in Patna, Bihar which was swiftly followed by new addresses in Faridabad and Jodhpur. 
 
Tasva launched in 2021 under Indivinity Clothing, a partnership between couturier Tarun Tahiliani and the Aditya Birla group. The label opens both company-owned and franchise outlets and is designed to offer classic traditional wear for the modern Indian man. The business opened its first ever brick-and-mortar store in Bengaluru and also retails online.