FNP appoints Paridhi Joshi as the assistant vice president retail

Gifting platform FNP (formerly Ferns N Petals) has strengthened its leadership team with the appointment of Paridhi Joshi as the assistant vice president of retail.

She joins FNP from Mensa Brands where she served as a key player in new product development, contributing significantly to the growth of fashion brands like Dennis Lingo, Highstar, Folkulture among others.

In her new role at FNP, Joshi will help the platform take the next step in its growth journey by strengthening the brand’s retail and operations.

Commenting on the appointment, Pawan Gadia, director aCEO Global at FNP in a statement said, “We are thrilled to welcome Paridhi to the FNP family. Her proven track record in retail and product development aligns seamlessly with our vision for the brand’s future. We are confident that her leadership will bring valuable insights and contribute significantly to our endeavours.”

Paridhi Joshi added, “I am excited to join the prestigious FNP family. The brand’s commitment to excellence, innovation, and creating memorable gifting experiences has always set it apart. I look forward to contributing my skills and passion for retail to enhance the operations and bring joy to our customers through thoughtful and unique gifting solutions.”

Joshi has over 14 years of retail experience in leadership roles with companies like Aditya Birla Fashion and Retail, Colorplus, and V-Mart Retail.