Aadyam Handwoven launches cafe in Hyderabad store

Aditya Birla’s handloom clothing and lifestyle brand Aadyam Handwoven has opened a café within its store in Hyderabad’s Banjara Hills. The café offers refreshments as shoppers browse the brand’s artisan goods. 

“Introducing Aadyam Handwoven Cafe, at Banjara Hills, Hyderabad, where we curate selection of exquisite dishes that would satisfy the varied palates of our patrons,” announced the brand on Facebook. “With a delightful fusion of aromatic herbs, spices, fruits, and botanicals skilfully combined to create a harmonious symphony of flavours, our infused teas provide an invigorating infusion for an energy boost or soothing serenity. The captivating copper hue of Orange Pekoe, the delicate floral aroma of Chamomile tea, the herbaceous flavour of Brahmi tea, the health benefits of White silver needle tea, and the gentle earthy flavour of blue pea tea await our patrons at Aadyam Handwoven Cafe.”
 
Along with its selection of tea, the café offers a selection of foods inspired by traditional Indian small plates. Aadyam Handwoven’s Hyderabad store houses its selection of heritage inspired clothing, sarees, and home textiles. 

Aadyam Handwoven is a corporate social initiative of textiles and apparel giant the Aditya Birla Group. The brand works with handloom weaving clusters across India and aims to create a “self-sustaining ecosystem for the finest artisans of the country,” according to its website. The business is committed to increasing artisans’ quality of life by supporting them and selling their crafts to shoppers across India.