Aza brings over 25 Indian designers to the US for California trunk show

Multi-brand luxury Indian fashion boutique Aza has brought over 25 desi labels to the US for its business to customer shopping fair. The event runs until January 28 in Artesia, California in partnership with local Indian apparel boutique Fashion by Rohini.

“Experience the epitome of style at our trunk show in collaboration with Fashion by Rohini,” announced Aza on Facebook. “Indulge in opulent, festive, and avant-garde designs curated by over 25 leading designers.”
 
The shopping fair is designed to connect non-resident Indian shoppers with India-based labels and enable them to purchase designs which are not widely available in the US. The event is also designed to help Indian labels to begin to establish a customer base in the country. The event focuses on traditional and bridal wear for both men and women.

Alka Nishar launched Aza as a multi-brand boutique in 2005, according to the retailer’s website. Meaning ‘desire’ in Sanskrit, Aza today retails a selection of over 1,000 brands including Gopi Vaid, Anita Dongre, Varun Bahl, Paulmi & Harsh, Karaj Jaipur, Naaz by Noor, Anamika Khanna, and Kalista among others. The business runs seven stores spread across Hyderabad, Mumbai, and New Delhi along with its e-commerce store.