The Ikat Story to launch night market in Mumbai, bring together local labels

Clothing and lifestyle brand The Ikat Story will celebrate its tenth anniversary with an exclusive night market on April 20. The business to customer fair aims to bring together a group of local labels and promote slow fashion in Mumbai. 

The Ikat Story’s upcoming event will see the label launch a dedicated capsule collection to celebrate its first decade in business, the brand announced in a press release. The line will feature ‘Sachipar Double Ikat Sarees,’ ‘Sambalpuri Handloom Weaves,’ ‘Rare Santhali Tribal Looms,’ ‘Naturally Dyed Silks,’ ‘Handwoven Cottons,’ and ‘Upcycled Scraps’ from its brand archives.

The event will also feature labels including The Burlap People, Olio, Kichu, Bongchie, Naz, Chindy, Dirty Hands, and Seed Store along with music and refreshments. With product categories ranging from handloom textiles to jewellery, the event aims to cater to the metro’s young fashion enthusiasts and ensable them to discover new brands. 

“Ikat has a rhythm, It’s chaotic and controlled, personal and punk,” said The Ikat Story’s founder Chandni Sareen in a press release. “That’s why it resonates- it mirrors our lives.” 

The Ikat Story aims to reimagine the traditional Ikat weave, which is notably dyed before it is woven. One panel of Ikat can take between seven to 21 days to weave and the brand works with artisans from Odisha and Andhra to create its products.