Tanishq renews Ahmedabad store as 18,000 square foot boutique

Fine jewellery brand Tanishq has relaunched its exclusive brand outlet in Ahmedabad as a 18,000 square foot store. Housing the brand’s full range of traditional and lightweight designs for men and women, the store is designed to ameliorate the Tanishq shopping experience in the city. 

“Gujarat and its people have been integral to Tanishq’s rich history and we are filled with great enthusiasm as we embark on this new journey augmenting our existing footprint within the vibrant city of Ahmedabad,” said Titan Company’ regional business manager Vishal Vyas, the Gem and Jewellery Export Promotion Council reported on its website. 
 
The store was inaugurated by Tanishq’s business partners in the state of Gujarat, Jatin Parekh, Jayanti Patel and Dharmesh Mehta. Tanishq’s ‘Celeste x Sachin Tendulkar’ solitaire collection can be found in store and a dedicated wedding section features a broad selection of designs for brides and grooms alike. 

Tanishq also recently launched its new ‘Mark Your Moment’ campaign which promotes diamond jewellery as a way to celebrate important milestones in life such as weddings and graduations, the brand announced on Facebook. The campaign is linked to Tanishq’s ongoing ‘Festival of Diamonds’ which offers shoppers 20% off on diamond jewellery value and enables them to pay with their old gold.