SEO Metrics That Matter: What to Focus on for Better Rankings
Last Updated on August 4, 2022 by Admin
SEO or search engine optimization is truly one of the most important aspects of online marketing. If you don’t have an SEO plan in place, you are missing out on relevant traffic that could be coming to your website. And if you are doing SEO but not focusing on the right metrics, you might not be able to see the results that you want.
In this article, we will discuss the SEO metrics that matter most and that you should focus on for better rankings. Be sure you discuss these with your Sydney SEO agency so you can develop effective strategies.
Domain Authority
Domain authority is the measure of the strength of a website’s backlink profile. The higher your domain authority, the more likely you are to rank high in search engine results pages (SERPs). If you want to improve your domain authority, you need to focus on building high-quality backlinks from authoritative websites.
Page Authority
Page authority is similar to domain authority, but it focuses on an individual page rather than an entire website. This metric measures the strength of a page’s backlink profile and its ability to rank in SERPs. Just like with domain authority, if you want to improve your page authority, you need to focus on building high-quality backlinks from authoritative websites.
Linking Root Domains
Linking root domains refer to the number of unique websites that are linking to your website. This metric is a good indicator of the overall quality of your backlink profile. If you have a lot of linking root domains, it means that many different websites see your website as being valuable and worth linking to. To improve this metric, you need to focus on getting links from a variety of different websites.
Total Links
Total links is the total number of links pointing to your website, both internal and external. This metric is a good indicator of the overall popularity of your website. If you have a lot of links, it means that people are talking about your website and linking to it from their own websites.
To improve this metric, you need to focus on getting more people to link to your website. This can be done by creating quality content that people will want to link to or by reaching out to other websites and asking them for links.
Social Shares
Social shares refer to the number of times your content has been shared on social media. This metric is a good indicator of the overall reach and popularity of your content. If you have a lot of social shares, it means that people are finding your content valuable and are sharing it with their friends and followers. Creating quality content that people will want to share should help greatly in boosting this metric.
Organic Traffic
Organic traffic refers to the number of visitors that come to your website from search engines. This metric is a good indicator of the overall visibility and ranking of your website in search engine results pages. If you have a lot of organic traffic, it means that people are finding your website when they search for keywords related to your business. To improve this metric, you need to focus on improving your website’s SEO so that it will rank higher in search engine results pages.
Bounce Rate
Bounce rate refers to the percentage of visitors that come to your website but unfortunately leave without taking any further action. This metric is a good indicator of the overall quality of your website. If you have a high bounce rate, it means that people are coming to your website but not finding what they are looking for. Once again, you want to focus on developing quality content that will keep people engaged on your website.
These are just some of the SEO metrics that you should be focusing on if you want to see better rankings. Be sure to discuss these with your Sydney SEO agency so that they can help you develop strategies to improve them. With the right focus, you can see a significant improvement in your website’s rankings.
