See Deion Sanders’ unique sunglasses design, which you can now order

Why throw shade at CU Buffs coach Deion Sanders when you could wear a pair of shades he helped inspire?

On Friday, San Diego-based Blenders eyewear company revealed a new line of sunglasses created in partnership with Coach Prime. The limited-edition style combines Blenders’ Millenia X2 silhouette with the company’s sleek PureBlend Polar Lens “bringing a fusion of style, sports, and spirit to fans across the nation,” per a statement.

The design is available for pre-order today in the Buffs’ signature gold and black colors. They go on sale Oct. 12 and each pair costs $67.

“I’m not new to this, I’m TRUE 2 THIS! And the Blenders Eyewear family and myself certainly see eye 2 eye on our commitment to QUALITY and STYLE,” said Sanders in a statement. “See, eyewear is much larger than just fashion. It’s an outlet to EXPRESS YOURSELF, it’s a CONVERSATION STARTER, it sets the DARN TONE! Look good, feel good, PLAY GOOD!”

News about the release comes as the University of Colorado and Colorado State University football teams are set to face off on the field Saturday in the Rocky Mountain Showdown. And their rivalry was the stuff of national news this week.

Ahead of the match, CSU coach Jay Norvell hurled insults at Sanders’ style during press conferences, stating “When I talk to grownups, I take my hat and my glasses off.”

Sanders – donning a hat and sunglasses – told this team Norvell’s words will only fuel the team this weekend.