Péro launches exhibition in Paris, France to boost international distribution network

On January 19, Aneeth Arora’s clothing and accessories brand Péro launched a business to business showcase for its fall/ winter 2024 collection in Paris, France. The event is part of Péro’s strategy to connect with international buyers and expand its global distribution network. 

“Péro invites you to the launch of our fall winter 2024 line of clothing,” the brand announced on Facebook.” The event is by appointment only and the showcase will take place at 81 boulevard Beaumarchais in Paris from January 19 to 23. 
 
The brand shared several snapshots of its upcoming collection including a sampler of bespoke enamel buttons featuring Péro’s logo and delicate hearts. Another teaser image showed pink 3D floral appliqués being worked on with glittering accents along with a classic image of bright, checked wool with botanical embroidery, a brand staple. 

Péro means ‘to wear’ in Marwari language, the local language of Rajasthan. Designer Aneeth Arora launched the brand after graduating from the National Institute of Design in Ahmedabad as well as the National Institute of Fashion Technology.
 
Péro is known for its vibrant use of colour and whimsical layering. The label blends traditional Indian craft techniques with global aesthetics and manufactures its garments using sustainable techniques. The brand retails across the world through multi-brand luxury fashion boutiques.