Athleisure brand Ikasu enters Indian market

Ikasu, an UAE-based athleisure brand founded by entrepreneur Karima Karmouzi has entered the Indian market with the launch of its product range.

The product range includes leggings, sports bras, t-shirts, outerwear, shorts, skirts, and jumpsuits along with accessories such as yoga mats, fitness gear, and pilates socks.

Commenting on the launch, Karima Karmouzi, founder of Ikasu in a statement said, “Having previously explored India during a visit to Jaipur and learning through our collaborations with select Yogis and content creators from the country, India became a source of inspiration. Which is why, we are thrilled to announce our presence in India.”

“Ikasu’s earnest ambition is to elevate every woman’s wellness routine, inspire her to embrace a healthy lifestyle, and foster a connected community that values growth and well-being. We are currently exploring relevant e-commerce platforms and partners for Ikasu to expand our reach to a wider audience in India.” she added.

Ikasu athleisure range is priced at Rs 1,470 ($18) onwards and is available exclusively on the brand’s website.