Good Earth hold perfume event for LilaNur’s India homecoming

Indian fashion and lifestyle retailer Good Earth has launched its founder Anita Lal’s collaborative perfume project LilaNur in the Indian market. The brand held a scent masterclass to celebrate the development at Good Earth’s Khan Market store. 

“India is alive with scent,” announced Good Earth on Facebook. “LilaNur Parfums makes its debut in India at Good Earth. Find the range of Eau de Parfums online or at our flagship stores in Khan Market, Delhi and Raghuvanshi Mills, Mumbai.”
 
Good Earth hosted perfume specialist Honorine Blanc and LilaNur’s co-creator Paul Austin in New Delhi to showcase the brand’s fragrances to a group of influencers and discuss the world of perfumes. LilaNur’s range of Eau de Parfums are now available to shop on Good Earth’s e-commerce store and in its flagship stores in Khan Market, Delhi and Raghuvanshi Mills, Mumbai. Perfumes include ‘Malli Insolite’ and ‘Rajni Nocturne’ with Indian ingredients ranging from jasmine sambac to tuberose. The perfumes’ bottles feature traditional style gold patterns and richly coloured glass. 

Good Earth’s founder Anita Lal launched LilaNur as a fragrance brand in collaboration with brand storytelling specialist Paul Austin in 2022. LilaNur began retailing in the UK and US to focus on the international market for its initial phase of growth and now aims to cater to premium shoppers across India.