Nykaa launches first ‘On Trend’ beauty store in Aurangabad

Multi-brand beauty retailer Nykaa has opened its first ‘On Trend’ store in Aurangabad to bolster its brick-and-mortar presence in Maharashtra and bring a selection of Indian and international brands to the city. 

“We are spreading our beauty magic to Aurangabad,” announced Nykaa on its official Linkedin page. “Our newest On Trend store marks our debut in this vibrant city, offering cult favourite brands like Huda Beauty, Maybelline New York, The Ordinary, Nykaa Cosmetics, Kay Beauty, Dot & Key, Laneige, E.l.f. cosmetics, Minimalist and many, many more!”
 
The new store has a white façade with its signature hot pink logo. Nykaa’s On Trend stores focus on brands which are trending on its e-commerce store and which resonate with Gen Z and millennial shoppers as opposed to its ‘Nykaa Luxe’ stores which focus on premium beauty and personal care brands. Nykaa also runs a number of kiosks in malls across India. 

“Our journey to this milestone demonstrates the tremendous support and love from our amazing customers,” wrote the business on Linkedin. “Aurangabad, get ready to dive into a world of beauty as we bring our extensive range of brands and expert advice for all your beauty needs! Looking forward to seeing you at, Nykaa On Trend, Unit Nos. 7 and 8, Khatod Complex, Nirala Bazar, Aurangabad.”
 
Nykaa counts over 180 beauty stores across India, according to its website. The business is run by FSN E-Commerce Ventures, launched by entrepreneur Falguni Nayar.