Nasher Miles eyes quick commerce and general trade for growth

Travel gear brand Nasher Miles plans to expand its distribution network with a focus on quick commerce and general trade to scale its operations in India. The Shark Tank Angels backed business plans to expand its availability on numerous quick commerce platforms. 

Following a revenue total of Rs 100 crore in the 2024 financial year, Nasher Miles plans to further scale its operations, India Retailing reported. As part of its expansion strategy, Nasher Miles is entering the general trade segment, making its products more widely available through offline retail stores. Additionally, the brand is strengthening its presence in the quick commerce space, having launched on Zepto in November 2024. Partnerships with other leading platforms are also in the pipeline to provide customers with faster access to its products.

“We are aspiring to change how India is travelling,” said the label’s co-founders Lokesh Daga, Abhishek Daga, and Shruti Kedia Daga, India Retailing reported. “We want to elevate the fashion quotient of Indian travellers via our colourful and vibrant bags. We want our customers to look different, stand apart when they travel with Nasher Miles luggage.”

Entrepreneurs Lokesh Daga, Abhishek Daga, and Shruti Kedia Daga launched Nasher Miles in 2017 as a luggage and travel gear company for the modern Indian traveller, according to the brand’s website. The business aims to blend aesthetics with practicality and its best selling collection is its ‘Paris’ collection, which features Nasher Miles’ signature bold hues. The brand works with technology partners including Shopify, Adyogi, Aramex, Shiprocket, and Delhivery for its operations.