Myntra launches campaign Ranbir Kapoor, Triptii Dimri

Myntra, a fashion and lifestyle platform has launched its ‘Fashion with caution’ campaign featuring Bollywood actors Ranbir Kapoor and Triptii Dimri.

Through this campaign, the duo will be seen highlighting Myntra’s Shop by Occasion feature showing how it simplifies dressing well while acknowledging the social reactions that come with standout fashion choices.

Commenting on the campaign, Abhishek Gour, director brand marketing at Myntra in a statement said, “Myntra’s Shop by Occasion feature and trend-forward collections ensure customers have access to the latest in fashion. With the launch of this campaign featuring Bollywood actors Ranbir and Triptii, we’re taking a humorous approach to establish how looking effortlessly stylish with Myntra comes with some unexpected but rather entertaining side effects.”

Ranbir Kapoor added, “Being part of this campaign has been an incredible experience, and I love how Myntra brings fashion to life in a way that is engaging, entertaining, and stylish all at once.”

The campaign featuring advertisement films are promoted through Myntra’s website and across social media platforms.