Google claims to fix Google Analytics latency issues


About a week ago, Google Analytics real time reports has been lagging behind with some metrics in both Google analytics 4 and Universal Analytics 3. Google claimed they fixed the issue twice but some site owners are still saying that there continues to be a lag in the reporting.

Issue timeline. The issue seemed to have started about a week ago, on April 5th or 6th. Google said it fixed the issue on April 7, 2022 but the issues lingered on through today, April 12th. There is also this issue tracker thread with many of the reports sent to Google about this issue.

What was the issue. Google Analytics real time reporting was either lagging behind or reporting lower than expected users. Google’s first confirmation on April 7th of this stated “we have become aware of a problem lasting between 2022-04-05 14:08:29 PDT and 2022-04-06 15:28:54 PDT where Universal Analytics is had an issue with its Realtime reporting interface. As a result, the interface may have shown incomplete results, or no data at all.” Google posted on that notice that “this problem has been resolved.”

Yesterday, on April 11th Google posted another status issue with Google Analytics saying “we’re investigating reports of an issue with Google Analytics. We will provide more information shortly. The affected users are able to access Google Analytics, but are seeing error messages, high latency, and/or other unexpected behavior. GA4 reports may appear blank or fail to load.”

Here are some tweets with the issue:

Why we care. So if you noticed weird or just “off” reporting within Google Analytics, both GA4 and UA3, you are not alone. Google supposedly has fixed the issues but we are still seeing reports of the reports not being correct. Keep this in mind if clients or your boss is asking for some recent metrics and analytics.

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BarrySchwartz lg

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.


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