Jodi to hold pop-up event in Dubai

Women’s and men’s apparel brand Jodi will travel to Dubai to hold a pop-up shopping event for shoppers in the Middle East on February 3. The business to customer event will launch the label’s latest collection in Dubai. 

“Dubai, we’re so excited to be back in your city,” announced Jodi on Instagram. “We’re bringing our juicy prints and curation of mindfully handcrafted clothing. We hope to bring much colour and wonder to your world. See you and spread the word.”
 
The event will take place at Le Guepard Café on Al Serkal Avenue in Dubai and will feature both Jodi’s classic womenswear line and recently expanded menswear line. The brand is known for its bright, fusion style prints and playful, youthful aesthetic. Holding a pop-up in Dubai will enable the brand to build international brand awareness and connect with the large numbers of non-resident Indians in the region. 

Jodi will also hold an India event next month at its brand headquarters in Pune, the label announced on Instagram. On February 10, Jodi invites shoppers to browse its latest designs and connect with the label at the ‘Jodi House Party’.
 
Jodi describes itself as “Indian high street with a heart,” according to its Facebook page. The label was launched by Gauri Verma and Karuna Laungani with the aim of bringing together their interests in craft, culture, fashion, and travel, according to the brand’s website. Jodi retails from its e-commerce store and brick-and-mortar store in Pune.