Jewellery brand Ivana by Jindal expands retail footprint with store in Nagpur

Ivana by Jindal, a lab-grown diamond and polki jewellery retail brand has expanded its retail footprint with its third flagship store in the city of Nagpur, Maharashtra.

The store spread across an area of 1,500 square feet will house Ivana’s range of designs that includes engagement rings, bridal sets, and statement jewellery.

It also provides customization services for customers seeking personalized designs.

With its product range priced between Rs 15,000 ($185) and Rs 15,00,000, the brand aims to make deeper inroards in India’s ethical affordable luxury segment.

Commenting on the launch, Sushil Jindal, co-founder of Ivana by Jindal said in a statement, “Nagpur is emerging as a dynamic market for fine jewellery, and we see immense potential in bringing a new dimension of luxury to the city. Our vision is to make ethical, exquisite jewellery more accessible, ensuring that customers no longer have to choose between luxury and responsibility.”

Ivana by Jindal currently has stores in Surat and Noida. It plans to expand its retail network across India by opening stores in urban markets across the country.