Flipkart Wholesale aims to engage Kirana members with ‘Vyapari Diwas’ sale

Flipkart Group’s business to business arm Flipkart Wholesale has announced the launch of its annual flagship event, ‘Vyapari Diwas,’ aimed at offering deep discounts and exclusive deals to engage its Kirana partners. The sale event will run from April 5 to 13.

Aiming to engage micro, small, and medium enterprises, the sale will run across all Flipkart Wholesale stores and its mobile and online platforms, the business announced in a press release. The event, positioned under the tagline ‘Wahi Vaada, Fayada Sabse Zyada’, will feature discounts of up to 80% on categories such as staples, personal care, home care, food, and beverages. Members can also access additional offers including ‘Vyapari Diwas Specials’, ‘Buy One Get One Free’, and ‘Flat Price Stores’.

“True to Flipkart Wholesale’s philosophy of empowering Kiranas and MSMEs, Vyapari Diwas is a testament to our commitment towards their growth and success,” said Flipkart Wholesale’s vice president and group head of strategy and transformation Dinkar Ayilavarapu in a press release. “This flagship event brings unparalleled deals, exclusive offers, and exceptional value, ensuring our partners reap maximum benefits. By leveraging our robust technology and supply chain capabilities, we are not only enhancing access to digitisation but also expanding credit facilities- helping small retailers strengthen their businesses, improve livelihoods, and contribute to a thriving local supplier ecosystem across the country,” 

The initiative is part of Flipkart Wholesale’s broader digital-first strategy, which includes expanding credit access, offering value-added services, and fostering inclusive growth across India’s retail ecosystem. Flipkart was established in 2007 and today counts over 1.4 million sellers on its platform, including Shopsy sellers.