Aulerth launches jewellery store in Hyderabad

Jewellery brand Aulerth has opened a flagship store in Hyderabad’s premium shopping district Banjara Hills. The boutique houses Aulerth’s collaborative collections with fashion brands including Ekaya Banaras and Shivan & Narresh among others. 

Aulerth’s new exclusive brand outlet displays its eco-conscious jewellery in a warmly lit, off white space decorated with gold accents and moss to highlight its sustainable brand philosophy. The new store is designed to signal a shift from traditional luxury consumption to a focus on sustainability and mindfulness, according to the label, and exemplifies its slogan of “Towards 2042”.
 
“After Delhi and Bengaluru, we are delighted to open our first boutique in Hyderabad at The Hilltop @7, Banjara Hills,” said Aulerth’s brand head Vivek in a press release. “We’ve been receiving a growing interest online from clients in Hyderabad, also including NRIs [non-resident Indians] who visit each year. Hyderabad has a rich tradition and strong fascination for jewellery – and based on our early experience, we saw the potential for the client base there to develop a strong connection with our couture-inspired design philosophy.”

Other collaborative collections available in Aulerth’s Hyderabad store include its lines with Suneet Varma, JJ Valaya, and Tribe Amrapali. The store also runs a jewellery rental programme named ‘Aulerth Loop’ and offers a 50% credit exchange policy for purchased jewellery in the new store.