Bulgari launches exclusive bracelet for Indian market

Luxury jewellery brand Bulgari has launched an exclusive bracelet for the Indian market with friend of the brand Ayushmann Khurrana. The ‘B.zero1 Kada Bracelet’ is designed to celebrate Indian design heritage and mix it with Bulgari’s aesthetics to represent ‘modern India’. 

“With this important launch we wish to honour the Kada, recognising its eternal meaning deeply rooted in Indian culture,” said Bulgari’s CEO Jean-Christophe Babin in a press release. “The B.zero1 Kada bracelet is a jewel that embodies contemporary design and tradition at the same time, maintaining the consistency of the past reinterpreted in a contemporary form and with the same spirit of India, of yesterday and today. It’s an honour to have Ayushmann Khurrana on our side as Bulgari’s India friend of the brand; a multifaceted talent whose dedication to his craft and his appreciation for India’s diverse culture make him the perfect embodiment of Bulgari’s vision.”
 
The bracelet is crafted from yellow gold and takes Bulgari’s ‘B.zero1’ signature bracelet as its starting point. This bracelet’s more voluminous shape compared to the signature model gives men the option of wearing it as a stand alone piece or mixed with a watch and other bracelets, according to Bulgari. 

“Being a part of this incredible campaign that blends tradition with modernity has been truly inspiring,” said Ayushmann Khurrana. “The B.zero1 KadaBracelet is a symbol of boldness and individuality. It’s about embracing our roots while stepping into the future. I’m thrilled to be part of this project that celebrates the fusion of tradition and modernity.”
 
The bracelet retails at Bulgari’s flagship stores in DLF Emporio, New Delhi, and Jio World Plaza, Mumbai as well as its e-commerce store. Bulgari is part of the LVMH Group and was founded in Rome, Italy in 1884.