Stanley tumblers have recently skyrocketed in popularity, largely due to social media marketing, unique color releases and brand collaborations.

A 16-year-old from Alabama said her parents have spent around $3,000 over the last year to help her collect every style and color of Stanley cup available.

LATEST STANLEY CUP RELEASE FLYING OFF SHELVES IN TARGET STORES ACROSS COUNTRY: VIDEO

“I’m obsessed,” Amelia Awad, 16, told the Wall Street Journal recently of the viral tumbler craze. After getting her first cup a year ago, she now has 67.

Videos of customers racing through stores in the hopes of getting a limited-release tumbler have also recently gone viral.

“Getting trampled for a Target Stanley Valentine’s cup,” one person wrote in a clip they posted that racked up tens of millions of views on TikTok and X, formerly Twitter.

The special Valentine’s Day Stanley 40-ounce tumblers were allegedly snatched up in minutes by Target shoppers in El Paso, Texas, this month. (Target)

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The cups sell for between $45 and $50, with limited releases being more expensive. People have posted them on resale sites for much higher prices.

Fox Business’ Brie Stimson contributed to this report.

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