Ajmal Perfumes opens fragrance store in Oberoi Mall

Fragrance brand Ajmal Perfumes has opened a new brick-and-mortar outlet in Mumbai’s Oberoi Mall in Dindoshi. The store offers the brand’s range of men’s and women’s fragrances to shoppers across Goregaon.

“Ajmal Perfumes has mastered the art of creating timeless scents that captivate memories,” announced Oberoi Mall on Facebook. “Experience the essence of luxury and sophistication with each fragrance. Now available at Oberoi Mall.”
 
The store’s fragrances are divided into segments including ‘Must Have’ ‘Non-Alcoholic’, and ‘Eau De Parfum’ among others to enable shoppers to find what they are looking for with ease. Perfumes available in the new store include ‘Song of Oud’, ‘Aurum Summer’, ‘Aristocrat’, and ‘Amber Wood’ among others. With an open façade and compact interior, the outlet is designed to tap into the mall’s footfall and build brand visibility in the area. 

Ajmal Perfumes joins brands including The Body Shop, Lifestyle, Kama Ayurveda, Peora, Sephora, W, Zara, and Forevermark in Oberoi Mall. The shopping centre is a project by Oberoi Realty Limited and is part of Oberoi Garden City, according to the mall’s website. 
 
Ajmal Perfumes’ history dates back to 1951 in the UAE. Today, the brand retails across the UAE with over 40 stores as well as in over 23 countries including India and UK, according to Fragrantica.