What the Modern Real Estate Agent Needs to Know About the Business
In just a few short years, the real estate industry has shifted dramatically, with innovative technology at the crux of most changes. In today’s industry, homes nearly sell themselves, and the name of the game is flexibility, meaning real estate agents have to adjust their tactics.
In addition to contacts and communication skills, real estate agents hoping to break into the scene need a solid understanding of the market and projected changes. So, if you’re an agent attempting to keep up with the competition, keep reading for an inside look into the ever-changing real estate industry.
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Technology is king
In addition to social media marketing, technology has transformed nearly every sector of the real estate industry. For example, since the pandemic, agents have learned the ropes of remote buying and selling to continue bringing in clients.
As a result, many real estate agents have begun to rely on other digital services, like a remote online notary, for convenient closings.
Add floor plans to listings
With home buyers competing for a limited number of properties, real estate agents must make their online listings as complete as possible. Photos and video walkthroughs are helpful, but they aren’t enough anymore.
In addition to detailed photos and videos, adding accurate floor plans can help buyers decide whether or not to visit the property and make an offer.
Become a recognizable local brand
Most communities have no shortage of real estate agents. Their names appear on yard signs and billboards, but most buyers and sellers don’t know how different they are. You can differentiate yourself from the rest by creating a brand with a unique logo and marketing plan.
With enough marketing, you can become the people’s agent as your community begins to recognize your brand and associate you with successful sales.
Working with a marketing agency can get your name out there, so you can have time to work with your clients.
Modernize your website
If you haven’t updated your real estate website in the past few years, it’s past time to re-evaluate and modernize it. Make sure your contact information, brand messaging, and questionnaires are clearly visible without crowding your home page.
Additionally, prioritize readability with clean photographs, lots of white space, and only the necessary information. You want to entice your visitors to dig deeper—not hand them every once of information on a silver platter.
Rather than putting everything on the web pages, invest in a blog where you can share your knowledge and grow your viewership with solid SEO practices.
You can remain at the forefront of your client’s minds by sharing annual market details about their homes. Use the anniversary of their closings to congratulate them and let them know how their home values have changed.
Become a part of the community
Good real estate agents get involved in their communities, sponsoring and attending events to attract high-profile clientele and engage with the general public. So, make yourself known by prioritizing client engagement, schmoozing locals, and showing your community you care.
Wrap up
Modern real estate agents must be tech-savvy and personable to make it in the competitive industry. So, stay up-to-date on market conditions in your communities and get ready to work hard as you delve into the real estate business.
