What Do We Study Under Design Thinking?

What is design thinking? 

Design thinking, a methodology marketed by IDEO’S chief executive officer, Tim Brown. It began as a method for developing cutting-edge tech and goods. Design Thinking is now widely used for corporate and personal projects in both the private and governmental sectors worldwide. It is a problem-solving method that prioritizes the customer’s demands above anything else. It is now widely taught in business schools and many designs thinking online courses. It is based on studying how individuals engage with their surroundings with compassion and using an iterative, practical learning approach to develop unique solutions. This strategy identifies legitimate issues that need to be addressed and then creates better, more imaginative ways to address those needs. The Design Thinking process involves sketching, prototyping, testing, and trying out concepts and ideas.  

Design Thinking’s Phases

There are several ways to approach Design Thinking nowadays, with three to seven different phases, stages, or modes. Though, there isn’t much that differentiates all of its forms which are the same concepts that underpin all variations of design thinking. Nobel Laureate Herbert Simon first outlined them in The Sciences of the Artificial in 1969. 

Typically, there are five phases to Design Thinking:

  • Empathize 

It would help if you made the evaluations with empathy, which involves refraining from passing judgment and imposing previous preconceptions about the customer’s needs. Monitoring with empathy is effective because it can reveal concerns that the customer was unaware of or couldn’t express themselves. 

  • Define

In this step, you’ll put your first-stage data together to identify the issues you’re seeking to address. It would be beneficial to consider the challenges your customers face, what they constantly struggle with, and what you can learn from how the problem impacts them. 

  • Ideate 

Brainstorming sessions are usually done in a group, in an office area that supports cooperation and innovation, or in a development center, or they can be done alone. The main thing is to come up with a variety of diverse concepts. 

  • Prototype 

It is the phase where concepts are transformed into practical solutions. Designs aren’t supposed to be flawless, and the purpose of a prototype is to quickly create a physical form of a concept to test how well users receive it. 

  • Test 

You must monitor how customers interact with a prototyped solution once given to them. This is the phase of testing where you get feedback on the project. Instead of being sequential, the design-thinking process consists of several steps. You’ll almost certainly have to return to one or more of the previous stages once the fifth step is completed. Perhaps the experiments reveal that you need to create a new design, in which case you’d go back to the fourth stage. Or it could be that you’ve misunderstood the customer’s requirements.

What exactly do we learn? 

  • Thinking out of the box  

Designers aim to establish innovative thinking that does not abide by the prevailing or even more frequent challenge methods. Design Thinking can be referred to as “outside the box” thinking. Design Thinking aims to enhance objects by researching and understanding how consumers engage with them and then examining their work circumstances. Resolving and the skill to ask important questions and then challenge assumptions are the foundation of Design Thinking. The problem-solving method will assist us in producing ideas that show the real restrictions and features of a challenge once we have examined and studied its parameters. 

  • Analyzing Science and Rationality

Evaluating how users interact with goods and conducting an investigation in the situations under which they function will be some of the scientific activities:

  1. Exploring user’s requirements.
  2. Consolidating experience developments.
  3. Evaluating ongoing and prospective conditions specific to the good or service.
  4. Testing the criteria of the issue.
  5. Testing the practical application of substitute problem solutions will be scientific activities.
  • To generate creative ideas and solutions. 

Design Thinking strives to produce a holistic and compassionate knowledge of people’s problems, with a firm foundation in science and rationality. Design thinking attempts to empathize with people. Emotions, needs, goals, and behavioral drivers are vague or intrinsically subjective. Design Thinking is more attentive to and concerned with the context in which users operate and the challenges and hurdles they may encounter when engaging with a product due to creating workable solutions. 

Advantages of Design Thinking 

Reduces time-to-market: Design Thinking, emphasizing problem-solving and appropriate intervention, can drastically minimize the average time spent on design and development, particularly when used in conjunction with lean and agile methodologies. 

Cost savings: Getting successful goods to market faster saves money in the long run. IBM’s Design Thinking techniques have been shown to provide a large return on investment; teams that use IBM’s Design Thinking practices have seen a strong return on investment. 

Enhances user loyalty: In the long run, Design Thinking ensures a user-centric strategy, which increases user relationships and customer loyalty. 

Promotes innovation: Design Thinking encourages all stakeholders to think outside the box by asking for clarification and traditional beliefs. This generates an innovative culture that reaches far beyond the design team. 

Can be used pan-company: The beauty of Design Thinking is that it isn’t limited to designers, and it facilitates cross-team interaction by leveraging collective thinking. Furthermore, it may be used by almost any group in any business.

 Makes organizations run faster: Design thinking emphasizes making models and evaluating them to evaluate their efficiency, rather than focussing long on an issue without a solution.


Corporates’ more customer-centric growth strategy frequently falls back on design thinking. This method is based on the same philosophies: collecting user feedback and using an innovative design process to spark ideas, help organizations minimize downtime, and produce better, faster, and more spectacular products and is now widely used by all leading companies such as Apple, Toyota, Microsoft, Nike, and many others. This can now be easily accessed through the numerous online design thinking courses, including the Stanford design thinking course