VIP Clothing Ltd partners with quick commerce platform Zepto

VIP Clothing Limited, an innerwear brand has partnered with quick commerce platform Zepto to strengthen its digital presence in the Indian market.

With this partnership, VIP’s innerwear products from leading brands like Frenchie, Feelings, and VIP among others will be available for purchase on the Zepto platform with doorstep delivery in minutes.

The availability of products on the platform will span multiple cities including major markets such as Mumbai, Delhi NCR, Bengaluru and Chennai.

Commenting on the partnership, Devendra Meel, chief business officer at Zepto in a statement said, “We are thrilled to welcome VIP Clothing Limited to our growing list of trusted brands. Our Sellers goal has always been to provide users with fast and reliable access to daily essentials, and this partnership enhances that mission.”

Sunil Pathare, chairman managing director added, “We are looking forward to our partnership with Zepto, as it represents a significant step towards enhancing the shopping experience. As we expand into quick commerce, we look forward to reaching more consumers and providing them with the efficiency and convenience they need for their everyday purchases.”

VIP Clothing Limited had earlier partnered with Swiggy Instamart and plans to further expand its presence across leading digital platforms in the coming months.