Viktor & Rolf Fragrances launches Mumbai pop-up

Viktor & Rolf Fragrances has launched a pop-up for its perfume line at Mumbai’s Jio World Drive Mall to spotlight its fragrance ‘Flowerbomb’. The pop-up event features a playful ice-cream truck and runs until February 15. 

Viktor & Rolf Fragrances has landed in Mumbai with a pink ice-cream truck, the brand announced in a press release. As part of the pop-up, shoppers can sample the brand’s Flowerbomb fragrance and receive complimentary perfume samples. Shoppers will also receive a rose flavoured gelato with any fragrance purchases.  
 
“Flowerbomb has long stood for a woman empowered by her femininity, exalting the magic of female metamorphosis, transformation and optimism,” announced the brand in a press release. “As femininity and feminism evolve in powerful symbiosis, so too has the Flowerbomb woman, exploring the dynamism of her multi-faceted nature and the strength of her sensuality.”

Viktor & Rolf was founded by Dutch fashion artists Viktor Horsting and Rolf Snoeren in 1993 as an avant-garde luxury fashion house. The brand has a couture line and presents seasonal shows for what it describes as its wearable art. The brand launched Flowerbomb as its signature scent in 2005 followed by its men’s scent Spicebomb and later Good Fortune.