Vedant Fashions opens Manyavar and Mohey store in California, US

Ethnic wear business Vedant Fashions Limited has opened a joint store for its womenswear brand Mohey and menswear brand Manyavar in California, US. The store is located in the city of Fremont and is the business’ seventh Manyavar- Mohey store in the US. 

“I am elated to share the launch of our seventh store in the USA and 17th in the international market, nestled in the vibrant state of California,” announced Manyavar- Mohey’s retail business development partner Nikhil Bhutada on Linkedin. “We meticulously curate each international store to deliver an enriching experience, ensuring every visit immerses our international buyers in a captivating taste of Indian culture.”

Entrepreneur Ravi Modi launched Manyavar in 2002 in Kolkata and the brand is now parented by Vedant Fashions Limited. The company subsequently launched Mohey to cater to women in 2015. Both brands specialise in traditional Indian occasion wear and are priced in the mid-segment of the market. 

“We extend a warm invitation to our cherished patrons to explore the splendour of Indian celebration wear at our newest store,” wrote Bhutada. “Immerse yourself in the artistry, and timeless elegance that Manyavar and Mohey brings to every wardrobe. Here’s to embracing the rich tapestry of Indian traditions and the enduring charm of Manyavar and Mohey!”

Vedant Fashions Limited runs a range of ethnic wear brands including Mebav, Twamev, and Manthan. The business retails across India, the US, Canada, the UK, and UAE and counts over 600 brick-and-mortar stores, India Retailing reported.