Tumi signs multiyear partnerships with the LPGA and PGA TOUR golf events

Luggage and accessories brand Tumi has signed multiyear partnerships with the LPGA and PGA TOUR golf events. Tumi is the official luggage partner for both events and the announcement accompanies the launch of its new golf collection. 

“We’re thrilled to welcome TUMI into our PGA TOUR family alongside our partners at the LPGA,” said PGA TOUR commissioner Jay Monahan in a press release. “This collaboration with the LPGA highlights TUMI’s values and our shared commitment to bettering our game by making it welcoming to all.” 
 
“We are thrilled to welcome this exciting partnership with TUMI as the Official Luggage of the LPGA and the PGA TOUR,” said LPGA commissioner Mollie Marcoux Samaan. “This partnership not only signifies our shared commitment to excellence but also underscores our collective dedication to empowering women in sports around the world. As a global tour with stops in 10 countries worldwide, TUMI’s innovative golf collection is a perfect match for the LPGA, and our partnership will reflect the spirit of determination, quality and style that defines both the LPGA and TUMI. We look forward to a strong collaboration between the LPGA, PGA TOUR, and TUMI, celebrating the journeys and triumphs of our athletes both on and off the course.” 

Tumi launched in 1975 and retails luxury travel goods across the world. By partnering with internationally recognised golfing events, the brand aims to strengthen its ties to both the golf and luxury markets. 
 
“We are honoured to begin these partnerships with the PGA TOUR and LPGA and to celebrate the achievements of these globally esteemed athletes,” said Tumi’s president Andrew Dawson. “At TUMI, we are always evolving to meet the needs and interests of our consumers and like-minded audiences. Serving our community of both competitive and leisure athletes was a deliberate yet authentic next step for our brand.”