Damensch partners with Bettercommerce to strengthen digital footprint

Men’s fashion brand Damensch has partnered with Bettercommerce, a leading end-to-end e-commerce technology provider to strengthen its digital footprint and enhance the overall shopping experience of its customers.

With this partnership, Damensch aims to leverage Bettercommerce’s cutting-edge capabilities to establish a flexible e-commerce platform to fuel its online growth.

Commenting on the partnership, Gaurav Pushkar, co-founder of Damensch in a statement said, “For any direct-to-consumer (D2C) company tech should be an enabler and a support function. We believe that Bettercommerce is the right partner which will grow alongside our business without ever making tech as our most important area of focus.”

Vikram Saxena, CEO of Bettercommerce added, “We’re excited to be partnered with Damensch and confident about India D2C space and it’s potential to grow exponentially. Bettercommerce aims to provide modern commerce stack to ambitious retailers who are looking to scale their brand revenue and provide an alternative to companies.”

Entrepreneurs Pushkar and Saboo founded Damensch in 2018 and the label offers men’s clothing and lifestyle products.