Triumph International opens lingerie store in Hyderabad

Women’s lingerie brand Triumph International has opened an exclusive brand outlet in Hyderabad to bring its India franchise store total to 18. The brick-and-mortar outlet is located in the city’s GVK Mall and measures 642 square feet. 

“The unveiling of our 18th franchise store marks a strategic milestone in our ambitious pan-India retail expansion,” said Triumph Group (India and Sri Lanka)’s commercial director Ankur Damani, India Retailing reported. “With 15 more franchise stores planned across Tier 1 and tier 2 cities by 2024, this is a testament to our unwavering commitment to growth and exceeding customer expectations.”

Inside the store, shoppers can browse from more than 150 inner wear and loungewear designs, tailored for different body types. The brand is known for its classic lingerie which focuses on cut and style. The brand joins labels including Mac V, The Body Shop, Da Milano, Timezone, and Shoppers Stop in the mall, according to the shopping centre’s Facebook page. 

“India’s women are poised, powerful, and deserve a brand that celebrates their strength and diversity,” said Triumph Group’s marketing head for India and Sri Lanka Bhavin Devpuria. “In 2024, Triumph embraces our role in weaving confidence, comfort, and style into every thread, expanding across India to empower women with the perfect fit, one dream at a time.