The Body Shop adds Youth Collective Council insights to 2024 brand strategy

British personal care and beauty brand The Body Shop celebrated National Youth Day by engaging with young Indians through its Youth Collective Council. Following a round table discussion, The Body Shop India incorporated insights from members of the Youth Collective Council into its ‘Brand Strategy 2024’. 

The future-oriented initiatives brought up at the round table which The Body Shop India has added to its 2024 strategy include increasing its focus on gender sensitivity across its operations, the business announced in a press release. The Body Shop also plans to introduce Braille into its India stores in a phased manner to ameliorate the shopping experience for the visually impaired and will include a diverse array of models in its advertising campaigns to promote inclusivity and representation. 
 
“The Body Shop India’s dedication to empowering and engaging the youth and nurturing an inclusive environment is at the heart of our mission,” said The Body Shop Asia South’s vice president of marketing, digital, and product Harmeet Singh in a press release. “National Youth Day stands as a testament to the power and promise inherent in our younger generation- a force we are wholeheartedly dedicated to supporting. We stand committed to enabling the youth to drive transformative change, ensuring a future where their resilience, creativity, and passion forge a brighter tomorrow.”

The Body Shop India was established under the umbrella of Quest Retail Private Limited in 2006. Today, the business counts 200 stores in 75 Indian cities and Quest Retail also runs The Body Shop India’s retail operations in Bangladesh, Nepal, and Sri Lanka.