New H&M boss Daniel Ervér faces pricing dilemma in fight to win back customers

[ad_1] By Reuters API Published Jan 31, 2024 The new boss of H&M faces a thorny dilemma: increase prices and lose more ground to budget online fast-fashion rival Shein, or cut prices and risk profit margins falling short of target. Daniel Ervér, 42, took the reins at H&M on Wednesday after Helena Helmersson quit in […]

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H&M profit target in spotlight as cost-cutting gathers pace

[ad_1] By Reuters API Published Jan 31, 2024 Swedish fashion retailer H&M is under pressure to prove to investors it can turn its fortunes around and fend off fierce competition from fast-fashion rivals such as Zara, whose sales are rising, and China-founded Shein, set to go public this year. H&M H&M, which sold more than […]

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