Nike sales beat estimates in new CEO’s first full quarter

By Bloomberg Published March 20, 2025 Nike Inc.’s results surpassed analysts’ expectations as its new chief executive officer’s turnaround strategy begins to take hold. Nike Revenue fell 9% to $11.3 billion for the quarter ended Feb. 28. That’s better than the 11% drop that Wall Street predicted. Nike shares rose 4% at 4:26 p.m. in […]

Read More

Nike faces store strike in Turkey on top of online sales pause

By Bloomberg Published March 20, 2025 Nike Inc. is running into trouble in Turkey, where it has the most stores in Europe, adding to the sportswear company’s headaches.   Nike Unionized retail employees at nine Turkish Nike stores are set to strike on Friday after the parties failed to reach terms on a new collective […]

Read More

Nike Killshot is the next Adidas Samba

By Bloomberg Published March 20, 2025 Nike Inc. has finally found its Samba. Everyone is searching for what comes after the Adidas AG sneaker that has been the hottest shoe for the past couple of years. Nike has delved into its archives for some serious contenders: the Killshot and Cortez. Both are being elevated, and […]

Read More

Superkicks debuts new project ‘Air.Wav’ to blend music and sneaker culture

Superkicks has launched ‘Air.Wav’ as a new project blending music, culture, and movement to celebrate Air Max Day. The initiative brings together music and sneaker culture, highlighting their shared influence on global subcultures and is designed to engage shoppers.  Superkicks aims to bring together music and sneaker enthusiasts with its new initiative – Superkicks Air.Wav […]

Read More

Anta Sports’ 2024 sales exceed estimate after signing NBA star

By Bloomberg Published March 19, 2025 Anta Sports Products Ltd. reported better-than-expected sales in 2024, a year that saw China’s biggest sportswear maker gain eyeballs overseas after signing an endorsement deal with NBA star Kyrie Irving. Fila Revenue rose 13.6% to 70.8 billion yuan ($9.79 billion) last year, surpassing analysts’ estimate of 69.4 billion yuan. […]

Read More

Nike’s chief strategy, communications officers exit in shakeup

By Bloomberg Published March 19, 2025 Nike Inc.’s top strategy and communications executives are leaving the company, adding to the list of senior leadership changes under Chief Executive Officer Elliott Hill. Daniel Heaf Chief Strategy and Transformation Officer Daniel Heaf is departing after management opted to eliminate his role, according to an internal memo seen […]

Read More

Nike returns to sports while investors impatiently await reset

By Bloomberg Published March 19, 2025 Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive officer: return the sneaker giant to focusing on sports, not fashion. Nike Hill has reshaped the company’s organizational chart, overhauled the sports marketing unit and tried to rekindle […]

Read More

Deckers Brands names Robin Green new president of Hoka brand

Deckers Brands announced on Monday the appointment fof Robin Green to the role of president of Hoka, effective immediately.  Robin Green – Courtesy Green will serve on the U.S. firm’s executive leadership team, reporting directly to Dave Powers, chief executive officer and president of Deckers Brands. In her new role, Green will lead the Hoka brand, […]

Read More

Retailers slash prices on more Nike sneakers in 2024, data shows

By Reuters API Published Feb 2, 2024 Retailers slashed prices on twice as many Nike sneakers in 2024 than two years earlier, endangering the sportswear giant’s typically strong pricing power at a time of stiff competition from rival sneaker brands, according to analytics firm Vertical Knowledge. Nike instagram Researchers compiled online pricing data from a […]

Read More

Adidas slumps as weak profit forecast follows currency hit

By Bloomberg Published Feb 1, 2024 Adidas AG slumped after the German sports apparel maker said negative currency movements mean its profit this year will be less than half of what analysts were expecting. Reuters Operating profit should be around €500 million ($542 million) in 2024, Adidas said late Wednesday. That’s below the average analyst […]

Read More