Snitch names Mayur Ashtekar as lead business development and offline expansion head

Direct to customer men’s fast fashion brand Snitch has appointed Mayur Ashtekar as its new lead business development and offline expansion head. In his new role, Ashtekar will be responsible for driving Snitch’s brick-and-mortar expansion across India. 

“We are delighted to welcome Mr. Ashtekar to the Snitch team,” said Snitch’s founder Siddharth Dungarwal in a press release on January 24. “His exceptional skills and passion for transforming the retail landscape make him the perfect fit for spearheading new business acquisition and strategic offline expansion. With his innovative thinking and customer-centric approach, we are confident in his ability to further our mission of providing seamless and enjoyable shopping experiences for our customers.”
 
Ashtekar has previously worked as business development manager at clothing brands Rare Rabbit and Rareism and specialises in driving growth, implementing strategic initiatives, and enhancing customer satisfaction, according to Snitch. In his new role, Ashtekar will develop strategic plans to bring Snitch to new audiences 

“I am thrilled to embark on this new journey with Snitch,” said Ashtekar. “The opportunity to lead the business development and offline expansion efforts of a pioneering company like Snitch is truly exciting. I look forward to leveraging my experience to drive the growth of Snitch’s offline presence and deliver innovative shopping experiences that exceed customer expectations.”
 
Snitch launched in 2020 with a direct to customer e-commerce store. The brand recently raised Rs 110 crore in its Series A funding round and secured an ‘All Shark Deal’ on entrepreneurial television show Shark Tank India Season 2.