Shilpa Shetty Kundra launches kidswear brand Zip Zap Zoop

Actor Shilpa Shetty Kundra has collaborated with fashion consultant Ashmika Sadh to launch kidswear brand ‘Zip Zap Zoop’ marking her entry into kids’ clothing space.

The brand will offer sustainable clothing line for kids and teenagers. The brand claims that 80 percent of its collection comprises sustainable fabrics like organic cotton and recycled polyester.

Commenting on the brand, Shilpa Shetty Kundra in a statement said, “With Zip Zap Zoop, we aim to push the boundaries and redefine the kid’s clothing industry. To cater to every individual style, we have gone that extra mile for our customers. Making it easy for parents and kids with an array of choices, We intend to build a loyal customer base in the coming months.”

Sadh added, “We have introduced some special kinds of fabrics in our line of clothing which are extremely soft, comfortable & hypoallergenic, suitable for children who have sensitive skin allergies.”

Zip Zap Zoop will be starting with 500 styles that includes various styles and sizes, covering ages 0-19 for both boys and girls.