Seiko partners with Royal Challengers Bengaluru for IPL 2025

Japanese watchmaker Seiko has partnered with cricket club Royal Challengers Bengaluru (RCB) for the upcoming edition of Indian Premier League (IPL) 2025.

With this partnership, Seiko will promote its watch collections through co-branded campaigns and fan experience initiatives during the IPL season.

Commenting on the partnership, Niladri Mazumder, president of Seiko India in a statement said, “Our partnership with RCB is a natural extension of our commitment to excellence, and we are proud to be associated with a team that exemplifies resilience and performance. This collaboration allows us to engage with cricket enthusiasts in a meaningful way, reinforcing Seiko’s presence in the world of sports.”

Rajesh V Menon, chief operating officer of Royal Challengers Bengaluru added, “RCB is renowned for pushing boundaries and delivering unforgettable experiences for our fans. We are thrilled to partner with Seiko to mark the celebration of cricket, forever etched in time.”

Seiko retails its watches in India through its website, online marketplaces, and retail outlets across the country.