Salomon names Nick Parkinson as global brand creative director

Salomon has announced the appointment of Nick Parkinson as its new global brand creative director, bringing two decades of industry experience to the outdoor and performance brand.

In this role, Parkinson will collaborate with Salomon’s executive board and product leadership team to develop and execute a brand creative strategy across all consumer touchpoints, platforms, channels, and regions.

“Nick is a super inspired creative. His global experience in the spaces we want to win was the proof in our hyper-focused selection process. Having interviewed some of the finest creative minds in the industry I am confident that Nick is the needed fuel to realize our objectives across the entire consumer journey,” said Scott Mellin, global chief brand officer, Salomon.

Parkinson has played a key role in repositioning leading running brands and recently led the reactive creative strategy during the 2024 Paris Olympic Games. Beginning his career as a graphic designer in the UK, he moved to Amsterdam in 2010 as an art director. 

He joins the company from Nike Inc., where he has held various creative leadership roles over a 15-year tenure, including global art director, global design director, and creative director for various categories such as Nike running, Jordan brand, Nike football, and Converse.  

Parkinson added: “I come from a family of engineers and love problem-solving through design. Salomon is at an inflection point where it can progress to the next level by building on its rich heritage of performance and athletes and translate that into the world of culture and sportstyle. I’m excited to help power that through amazing storytelling!”

In November, Salomon appointed Guillaume Meyzenq as CEO, leading the brand as of this year.