Péro holds Milan showcase to connect with global buyers, collaborates with Jonathan Cohen

Aneeth Arora’s apparel and accessories brand Péro held a showcase in Milan, Italy to connect with global buyers and expand its international distribution network. The business also joined forces with Jonathan Cohen for a limited edition jacket line. 

Péro set up shop at the Aretè Showroom on Milan’s Via Seneca to present its fall/ winter 2025 collection to an international industry audience, the brand announced on Facebook. The appointment only showcase concluded on March 21 and saw the brand connect with distributors from across the European region and present its selection of fusion style womenswear made using handloom textiles, ethnical handicrafts, and heritage techniques. 

For its collaboration with US based womenswear brand Jonathan Cohen, Péro translated its signature eclectic and vibrant aesthetic into a limited line of denim jackets made with hand painting techniques and fabric remnants. With 3D floral motifs and expressive hues, the jackets retail from Jonathan Cohen’s direct to customer e-commerce store. 

“It was a joy to collaborate with Jonathan Cohen to create five limited edition upcycled denim jackets,” announced Péro on Facebook. “Featuring his SS23 polka dot print in vivid colors, [garments are] brought to life through appliqué, beadwork, and thread work.”

Aneeth Arora launched Péro in 2009 and today the label retails globally through a number of multi-brand luxury fashion boutiques. The label is known for its focus on textiles and has also collaborated with Hello Kitty.